Mission driven storytelling that inspires generosity.
A second-generation auctioneer, Will Farmer brings energy, connection, and purpose to every event. Licensed in Virginia (VA#3041) and seasoned from his years leading Farmer Auctions, Will has helped raise over a million dollars for Virginia nonprofits including The Spot on Kirk, Academy Center for the Arts, the American Heart Association, and many more. Known for his engaging style and heartfelt storytelling, Will turns every auction into an experience that moves people to give.
W11R has supported regional nonprofits in raising hundreds of thousands of dollars for community causes. Our event strategy and auction execution help organizations capture donor attention, amplify their mission, and exceed fundraising goals through engaging, story-driven experiences.