Transform Sales.
Lead with Clarity.

W11R Consulting helps organizations turn complexity into growth. We specialize in go-to-market strategy, executive coaching, and operational systems that create accountability, drive revenue, and scale with confidence.

From startups building their first sales engine to established firms seeking transformation, W11R delivers practical, data-informed strategies that align people, process, and performance. Our work builds the clarity, rhythm, and leadership discipline required to consistently exceed growth goals.
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Revenue Growth & GTM StrategyExecutive Coaching & Leadership DevelopmentReal Estate & Auction ValuationFundraising Auctioneer

Strategy That Drives Results

W11R Consulting builds simple, accountable systems that grow revenue and strengthen leadership. We align strategy, people, and process to create repeatable go-to-market motion across sales, marketing, customer success, and revops.

Our focus areas include:

  • Go-to-market architecture and revenue growth strategy
  • Leadership and executive coaching for high-performance cultures
  • Real estate and auction valuation advisory
  • Professional fundraising auction services


Leaders work with Will Farmer when they want clarity, accountability and measurable growth. His experience spans SaaS, automotive, auctions, real estate and early stage companies. He has coached teams through acquisitions, rapid scale and major organizational change. Will provides practical guidance, a steady presence and systems that turn potential into performance. If you want support to sharpen your leadership, strengthen your team or build a path to consistent revenue, schedule a session and start making progress today.

Core Belief:

Growth starts with clarity, trust, and execution that scales.

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Don't Take Our Word For It:

“Will brings a level of clarity and energy that gets the whole team locked in and moving fast. He unites the entire GTM org and keeps everyone focused on efficiently driving revenue. You feel the difference when Will’s leading the charge.” 
Pat Niersbach, 2x CMO and
Founder at ViviGus Marketing
"The foundation of Will's leadership is built from strong vision, clear goals, and sound strategy. Organizational culture rallies around his straight-forward approach and his ability to distill large initiatives down to actionable, strategic plans."
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Jennifer Hawxhurst, Former Regional Vice President at OPENLANE
"For over 15 years, I’ve had the privilege of knowing and working alongside Will Farmer, a truly exceptional leader and community builder. Will’s ability to develop talent, foster innovation, and lead with resilience has shaped a culture of excellence wherever he has worked. His creativity and performance are matched only by his generosity and unwavering commitment to the community. Will doesn’t just lead. He inspires, uplifts, and transforms."
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Jeff Smith, President at Voltage Leadership Group
"Will established himself quickly as a leader with our Board of Directors at The Spot on Kirk. He’s encouraging, consistent, and thoughtful.  It's been inspiring to watch him build on our foundation for growth.  His ideas and drive helped our nonprofit engage donors, exceed fundraising expectations, and situate the organization for continued success in the future."
Bruce C. Bryan, Founder at The Spot on Kirk